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Exciting changes at the Journal! As fellow business owners, you know that reinventing yourself – whether by changing inventory, adding a new service, or opening a new location – is a vital part of keeping a business relevant and customers coming back. At the Journal, we have spent many months and had countless meetings talking about ways to improve our product. During this process we hired an independent local survey company to collect data about our readers that would be useful to our advertisers. We also met with vendors about new products they have available to support us in improving our publications and services. The first taste of our evolution is evident in this month’s issue. Printed on brighter stock, a slightly different size, and with new design enhancements, our production team has freshened the look. The editorial group has added new features as well, including printing our Editor’s Blog in the paper, guiding readers to highlighted features, and producing the Fall Home Improvement stories into a cohesive pull-out section. You may have noticed that the community names no longer appear above the Journal logo on our masthead. Starting in October, the Journal will print as two publications — a King County edition and a Snohomish County edition. This change serves two purposes: First is to expand our stand distribution into communities such as Marysville, Woodinville, Mountlake Terrace, Magnolia, and Queen Anne. And it also reduces printing costs – part of which will be passed on to advertisers with new rates. Advertisers can still zone their advertising to reach specific neighborhoods through new and creative means. Client feedback led us to conduct an audit of our direct mail circulation, which resulted in refining this portion of our circulation to ensure we are reaching the most affluent homes and families with expendable income. Journal readers who currently pick our papers up on stands, will now have the option of a yearly subscription, which is easy to sign up for on our Web site. New subscribers will increase the number of papers we circulate in a whole new way, complementing our regular direct mail and stand distribution. If you peruse inside this month’s edition, take particular notice of the insert for the Edmonds Center for the Arts. We are calling this print and insert option “GPS,” which stands for glossy premium-sized print insert. More than just a flyer, this 9.75" by 10.75" insert is printed on both sides in full color right to the edge of the sheet. The more you print the less the cost, and prices not only include printing, but the cost of insertion as well. Advertisers who opt for the full press run can purchase GPS for 8.5 cents each! Our new rate card, with its enhanced circulation map, lower rates, insert and insert/printing options, as well as Web advertising choices, is now available. It also includes a comprehensive list of all our design services, and our latest offering, Customer ScoreCard — a Web based survey system that provides customized data to empower companies and make better informed decisions to strengthen their products, services, customer loyalty and competitive advantage. The best part is the Journal offers this service for about a third of what it would cost to hire an independent survey customization company. In the next few months we will be making additional improvements to our Web site for readers and advertisers with new features that allow visitors to “flip through” a digital version of the paper, link to advertisers and access a new coupon function. As you become better acquainted with these improvements through your sales rep, let us know what you think. We want to hear from you. One of my favorite quotes is from the comedian Gallagher, and it seems appropriate to end with this thought: “Change is inevitable, except from a vending machine.”
Fall Home Improvement section helps homeowners gear up for the winter Good news: Homeowners are tackling more home improvement projects in an effort to save money. This rise in do-it-yourself projects means homeowners will need information, supplies and services. The Journal’s annual Fall Home Improvement section is the perfect resource for consumers. Packed with informative articles and colorful photographs of inspiring ideas, readers will no doubt have this section in hand when they plan their fall projects. Don’t miss this opportunity to target eager homeowners with your fall ad. Contact your sales rep for new pricing and ad sizes today. Click here to download a flyer!
Fall into Wallingford Two opportunities to reach your target audience! For as little as
$219 Circulation of 46,000+ Special Ad Size & Rates
Base ad size of 4.5" x 2.5" Contact Diane Klebold or your sales rep at (425) 775-2400 Click here for more information! Click here for a Wallingford Spread flyer.
Watch for the Click Here to download your own copy!
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